{"id":4220,"date":"2016-04-12T15:58:32","date_gmt":"2016-04-12T19:58:32","guid":{"rendered":"https:\/\/www.mencare.org\/?p=4220"},"modified":"2016-04-12T15:59:38","modified_gmt":"2016-04-12T19:59:38","slug":"prime-time-dads-improving-gender-equality-in-georgia-through-reality-tv","status":"publish","type":"post","link":"https:\/\/live-pro016-mencare.pantheonsite.io\/pt\/prime-time-dads-improving-gender-equality-in-georgia-through-reality-tv\/","title":{"rendered":"Pais do hor\u00e1rio nobre: melhorando a igualdade de g\u00eanero na Ge\u00f3rgia por meio de reality shows"},"content":{"rendered":"
\"Gender_Equality_Reality_TV\"
Zviad Kvaratskhelia spends an evening watching cartoons with his three sons. \u00a9 “We Care”<\/figcaption><\/figure>\n

By\u00a0Sophie Datuashvili, Ninia Matcharashvili, and Mariam Sikharulidze<\/em><\/strong>
\nOriginally posted on the UNFPA Eastern Europe & Central Asia<\/a> blog.<\/em><\/p>\n

TBILISI, Georgia \u2013 The camera zooms in, panning across a marble mantle covered with family photos of three young boys and their happy, smiling parents, then stops on what studies have shown is a statistically uncommon sight in Georgia: A father \u2013 in this case Zviad Kvaratskhelia, best-selling author and publisher \u2013 sitting in his living room, spending the day alone with his kids \u2013 Nikoloz, age 5, Demetre, 3, and Alexandre, 1.<\/p>\n

The scene is from Georgia\u2019s hit new reality TV show, Fathers<\/em>, which was supported by UNFPA and aired for 10 episodes last fall. Each episode featured a well-known Georgian man going through a day\u2019s routine with his children \u2013 getting them dressed, making them food, playing with them, etc. \u2013 without the help of his wife.<\/p>\n

\u201cI had never spent time alone with my kids before. They found it bizarre at first to see me changing diapers and cooking for them,\u201d says Zviad. \u201cBut we mustn\u2019t take our families for granted. We must always remember that fathers are irreplaceable and no one else can be a stand-in father on our behalf.\u201d<\/p>\n

Fathers<\/em> was designed in response to a 2013 study on gender relations<\/a> that found that 82 per cent of Georgian fathers<\/a> don\u2019t read to or cook for their children or engage in their education when they are under age 6, and 93 per cent don\u2019t as they grow into later childhood and adolescence.<\/p>\n

\"The_Fathers_crew_visits_a_park\"
The Fathers<\/i> crew visits a park with one of the show’s featured fathers and his son. \u00a9 Retrica<\/figcaption><\/figure>\n

The show aimed to challenge those long-established gender roles within families and reframe the concept of what fatherhood means to most Georgians.<\/p>\n

\u201cI have a sense of gratitude towards the show for enabling Zviad to discover his abilities as a caring father,\u201d says Maya Kurdava, his wife. \u201cAnd for serving as an example to him and other dads<\/a> that men can equally take care of children \u2013 and that it is so fulfilling and rewarding.\u201d<\/p>\n

Change starts at home<\/strong><\/p>\n

Georgian culture remains highly patriarchal, both inside and outside the home. And the 2013 gender relations study also reported that only 3.7 per cent of Georgians, both male and female, fully disagreed with the statements, \u201cmen have the last say in the family\u201d and \u201cwomen should endure verbal abuse to maintain the integrity of the family.\u201d<\/p>\n

Too often, this endorsement of men’s dominance and women\u2019s silent suffering extends to physical and sexual gender-based violence<\/a> as well. Nearly one-quarter of women surveyed in 2013 reported having had sex with their husband against their will, and according to an earlier UNFPA study<\/a>, only 2 per cent of women who suffer domestic violence in the country reach out to police, lawyers and other service providers.<\/p>\n

\u201cThe [TV] program emphasized the importance of paternal involvement in childcare and projected them as vital contributors to child upbringing and development,\u201d said Lela Bakradze, assistant representative for UNFPA Georgia, adding that this change in gender roles is key to empowering women<\/a> in numerous areas. \u201cThrough redistribution of family responsibilities and, therefore, allowing women more time and opportunity to realize their potential outside the family setting, men were represented as supporters of women\u2019s social and economic empowerment.\u201d<\/p>\n

Tuning in to redefine gender norms<\/strong><\/p>\n

\"Daddy_read_me_a_book\"
Zviad Kvaratskhelia participates in the “Daddy, Read Me a Book” campaign. \u00a9 UN Joint Programme for Gender Equality<\/figcaption><\/figure>\n

Fathers<\/em> was one of the most-watched shows in the country during its time slot, and it is just the latest installment in an ongoing UNFPA campaign to increase fathers\u2019 involvement in family life in Georgia.<\/p>\n

Shortly after the 2013 study came out, UNFPA worked with the UN Joint Programme for Gender Equality to launch the social media campaign \u201cDaddy, Read Me a Book,\u201d which has garnered nearly 31,000 likes on Facebook<\/a>. It also supported the blog \u201cLetters from Dad,\u201d featuring letters from fathers to their children. Currently, UNFPA is working with civil society partners to open a Georgian chapter of MenCare \u2013 A Global Fatherhood Campaign.<\/p>\n

And for some Georgians the campaign has already succeeded in moving the needle towards greater equality in the home.<\/p>\n

\u201cAfter watching [his second episode of] the show, the very same evening, my husband helped our daughters with their homework, and afterwards he dried my youngest daughter\u2019s hair with a hair dryer, while asking me to take a picture of it,\u201d says Natia Nakasshidze, who was a dedicated viewer of Fathers<\/em>. \u201cThe show made him realize that mere financial assistance is not enough, and that one of the most important things in life is taking care of children and spending time and communicating with them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

“Fathers”, a popular reality TV show in Georgia, addresses the state of fatherhood and men’s involvement in childcare and housework. The show was one of the most-watched shows in the country during its time slot, and it is just the latest installment in an ongoing UNFPA campaign to increase fathers\u2019 involvement in family life in Georgia.<\/p>","protected":false},"author":160,"featured_media":4229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[485,486,261],"class_list":["post-4220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-georgia","tag-tv","tag-unfpa","countries-georgia"],"acf":[],"yoast_head":"\nImproving Gender Equality in Georgia Through Reality TV - MenCare<\/title>\n<meta name=\"description\" content=\""Fathers" addresses the status of fatherhood and men's involvement in childcare in Georgia and teaches families the importance of gender equality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mencare.org\/prime-time-dads-improving-gender-equality-in-georgia-through-reality-tv\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving Gender Equality in Georgia Through Reality TV - 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